Lovecraft

Made you look.

As with any marketing there are certain buzz words or branding that work better than others. Because of the lack of readership overall and because the shelf life of any book is less than the blink of an eye meaningful titles, clever titles; titles literarily tied to the content are no longer needed unless of course you are big name author and your name in print overwhelms the book title.

Exactly when literature became breakfast cereal is a date I cannot pinpoint. However, like our
grand experiment in freedom, sometime in the 1990s our standards really began to slip.

Like the great concept albums of rock and roll and inspirational political speeches in general, literature suffers from the sound bite and quick hit. Fads make money for some publishers but leaves writers in the cold usually tied up for months working for less than French fry cook.

Writers need not look to the constant stream of being prolific of having something to post on Facebook daily or even hourly. Writers need to spend time with their craft and listen to their gut and muse. Remember time itself is not a sprint but a marathon and the true test of the writer comes down the road not here at the corner.