Branding, Branding, You --- Just Take A Rope And Hang Me

A play on words from the great Roger Miller.

It is no revelation to say our art and culture is about branding. As long as the package is right it sells. I have tried to ignore this in literature, but like an irritable bowel, it just keeps digging at me; specifically with reviews.

If I review an established author the hits are many, many and many more. If I review an up and coming author the hits are paltry. My writing is the same; my style doesn't waiver.

Sad that we only truly judge a book by its cover perhaps that is why the titles are getting smaller and the authors' names seem to devour the jacket. 

Dang.